WRJ Design, a Jackson, Wyoming-based firm specializing in interior and exhibition design, has won first place in the "Best Single Ad Idea" awards category from the National Newspaper Association. Created by Ed Riddell of Riddell & Riddell, the advertising “Trend is such a dirty word sometimes because you don’t want your home to be ‘trendy,’” said Kristen Rivoli of Kristen Rivoli Interior Design.